Coffee and chocolate: Crossed looks through the advertising poster attend exciting meetings around posters at the Historical Museum Lausanne, With "we displayed, Tuesday ".

These meetings offer you the opportunity to dive behind the scenes of creation, printing, teaching and studying posters.

Appointment of the poster from June 6, 2023 at 12:15 p.m.:

Coffee and chocolate, Emblems of the Swiss food industry, lead us beyond the borders towards distant lands where they find their origins. Despite this exotic provenance, These emblematic products occupy an essential position in the culture and economy of Switzerland.

"Made in Switzerland, cultivated elsewhere "lifts the veil on a collection of advertising posters carefully preserved at the Geneva Library. These posters reveal the representations of the producing countries of coffee and cocoa, as they were perceived from Switzerland.

During this conference, Visitors are invited to reflect on the construction of a recognizable "Swiss brand" and the stereotypes that accompany it worldwide. How did these posters have helped shape a stereotypical identity from Switzerland, Associated with coffee and chocolate?

Thanks to his expertise and his passion, Mirjana Farkas, Scientific graphic designer and assistant to the unit of special-capacity collections at the Geneva Library, sheds light on the messages and symbols conveyed by these posters that have marked the history of Swiss industry.


Or ? Lausanne historical museum

When ? June 6, 2023 from 12:15 p.m. to 1 p.m.

How much ? 6 CHF