What could be better than creating a Landing page and a Facebook campaign to test the desirability of your project! How many people will click on your page? How long will they stay on it? Will they leave their contact details there?

These two workshops will allow you to test your value proposal for real!

Workshops 📌

• Friday 03/02 from 1 p.m. to 5 p.m.
• Friday 10/02 from 1 p.m. to 5 p.m.

-> compulsory participation in the two workshops

For whom 🚻

• Any project leader who wishes to test the desirability of his value proposal.

How much 💸

• The workshops are free but you must have the opportunity to spend a budget between 50 and 100 € (Facebook campaign, Sometimes domain name, Accommodation) and have a credit card (not a prepaid card!).

The format 📍

• The workshops are made in face -to -face at Trakk on Friday 02/02 and 10/02, From 1 p.m. to 5 p.m.

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The program 📓

Workshop 1: Creation of a landing page

What message to make through my landing page? What are my goals? How to get the customer to action? How to measure the attractiveness of my value proposal?

On the program: creation, contents, copywriting, illustrations, Call-to-action and testing your landing page with your target.

Note: Each participant will have to continue working on their landing page after the workshop so that it is ready during the second workshop.

Workshop 2: Creation of a Facebook campaign

Who should I target in my countryside? Which visual to choose to catch attention? What text to use?

On the program: creation of the business manager account, targeting, visual, Hitch text and traffic generation. The first world social network offers opportunities not to be missed! Notoriety, visibility, communication, community or statistics.

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These two workshops give you the opportunity to create your landing page and your advertising campaign on Facebook. The objective is to test your value proposal by means of a landing page and generate traffic on this page in order to measure a form of commitment, of brand of interest or traction. So, Ready to think about your digital strategy?

It requires, from participants, to have a laptop, to have the opportunity to spend a budget between 50 and 100 € (Facebook campaign, Sometimes domain name, Accommodation) and have a credit card (not a prepaid card!)