Devoting an exhibition to the diaichotte and its creeper to Diairi is an ambitious challenge, So much this emblematic character of the Pays de Montbéliard has been omnipresent in the local landscape for more than 130 years.


From a cycling race to a young cosmetics brand, including the essential folk groups, The figure of the diaichotte is constantly revisited, Until becoming a symbol of the territory.