WARNING This workshop takes place in 2 phases:

-9:00 a.m. -12:00 pm: Google My Business workshop: program below

- 1:00 p.m. - 4:00 p.m.: SEO writing workshop: program below

You can register for one of the training courses or for both.

These are practical training: 20% theory and 80% practice where we work on your project.

The trainer (SEO specialist for 7 years) is accompanied by 2 graduate trainers for personalized follow -up. The workshops are for 5 to 10 people maximum.

9:00 a.m. to 12:00 p.m. - Google My Business training

Do you know that by using Google My Business, You increase your visibility on the web, Your potential customers find you much more easily on Google Maps and you also appear at the top of Google's search results?

Google My Business is a free and very powerful tool developed by Google. It is now essential for all traders and entrepreneurs who have a physical business: a business, a workshop, desks, In short any place where you can accommodate customers.

Help your customers find yourself, Take part in our Google My Business training and improve your local SEO!

GOALS

- Understand how local natural referencing works on Google

- Discover the 2022 local referencing criteria

- Optimization of your Google My Business page so that it is quickly and efficient

- Discover tips to boost your local SEO

- Learn to master and develop the e-reputation of your brand and your business/activity

PROGRAM

Easily create your Google sheet and appear at the top of Google's search results:

- You stand out and you identify new customers

- You learn to publish the information that matters to attract more customers

Prerequisite

- Master a minimum of the computer tool and the office automation

- Bring your laptop

- have a g-mail address

- come with a USB key and 20 photos from your business/activity

1:00 p.m.-6 p.m.

Do you have a blog or a website? Would you like to improve the visibility of your items or your website to have more visitors and get new customers?

In 2022, Google is increasingly importing to the content and quality of your content. What are the criteria that Google checks on your site or on your blog to place it in the 1st page? How to work on your content to increase your visits?

If you want :

- Improve the referencing of your website or your blog

- Learn to make a SEO writing schedule

- Know the keywords that people hit on Google to find your service

- Discover the content strategies of your competitors

- Learn to write so that Google likes your content and your site

GOALS

At the end of this training, Participants will be able to:

- Know the SEO Content SEO criteria in 2022

- Know the keywords that people hit on Google to find you

- Write SEO content by themselves

- Set up an SEO writing schedule

- Analyze the content strategy of their competitor

PROGRAM

- SEO writing, What are Google's priorities in 2022

- How to choose the right keywords for your writing?

- How to establish an editorial schedule?

- How to use your competitors to find writing ideas

- Practical workshop: optimization of a page or an item on your website

Prerequisite

- come with your website or an article you want to work

- Bring your laptop